Developing digital campaign calendar that align to business objectives.
Responsible for managing ads for Meta (Facebook/Instagram, CPAS), TikTok, Marketplace (Shopee, Lazada), Google (Search and Display).
Managing SEM (Search Engine Marketing) and SEO (Search Engine Optimization) to get more traffic and clicks.
Handling creative assets to elevate digital visibility for social media, marketplace, and internal commerce website.
Optimizing campaigns through A/B testing and data analysis.
Maintaining Meta Pixel, Google Tag Manager, and Google Analytics (GA4) to track campaign performance (CTR, CPC, CPA, ROAS, GMV, Impression, Conversion).
Analyzing campaign performance and funnel behavior to improve upcoming campaign effectiveness.
Reporting campaign result with the use of Microsoft Excel.
Presenting campaign insights and recommendations to business stakeholders.