The Merchant Marketing Data Analyst Associate will play a pivotal role in driving data-informed marketing strategies to accelerate GoFood’s growth. This role is responsible for developing and managing analytics dashboards, delivering actionable insights, and optimizing marketing performance across key initiatives. The ideal candidate will analyze merchant adoption of core GoFood features—such as promotions and ads—evaluate campaign effectiveness, and assess cost efficiency to guide smarter marketing decisions.

A core focus of this role is optimizing sales and CRM efforts to ensure cost-effective strategies for converting merchants to participate in promotional and advertising programs. By leveraging strong analytical skills, this role will contribute to refining business strategies, improving merchant conversion rates, and identifying untapped growth opportunities.

This position will collaborate closely with cross-functional teams—including marketing, product, and business units—to ensure alignment between analytics efforts and broader company objectives. It is ideally suited for a highly analytical, results-driven professional with a passion for transforming complex data into strategic insights.

What You Will Do:

Build and manage marketing analytics frameworks – Develop dashboards and reports to track key marketing OKRs.
Analyze campaign performance and merchant behavior – Provide insights to optimize marketing strategies and drive growth
Develop predictive models and A/B testing – Improve forecasting, attribution, and marketing spend efficiency on CRM
Enhance targeting and segmentation – Use data-driven insights to refine merchant segmentation for better conversion and cost efficiency.